A tool by Issac Thomas
Your content gets attention.
But where does it lose revenue?
Enter six numbers to identify the weakest point between content traffic, qualified pipeline and closed business.
Built from 9 years of content, narrative and B2B marketing experience.
- 3.4M
- LinkedIn impressions
- 531K
- Website sessions
- 60
- Employee advocates
- 8.6%
- Engagement rate
The tool
Content Revenue Leak Finder
Most content reporting stops at reach. This model keeps going — through lead quality, pipeline entry and close rate — until it finds the one step where revenue is actually being lost.
Step 01 — Your numbers
Six inputs. One model.
Data confidence100 / 100 — High measurement confidence
How is each number tracked? This sets the measurement-confidence level shown with your results.
Add your company’s targets for a stronger diagnosisoptional
If you know your historical healthy rates or internal targets, add them here. The tool will compare current performance against your own reference points rather than generic industry benchmarks.
The calculation runs entirely in your browser. Nothing is sent unless you request a review.
Step 02 — Results
Nothing calculated yet.
Enter your six numbers and run the finder. The model will show a revenue snapshot, the funnel stage by stage, how sensitive revenue is to equal improvements, and whether any stage can defensibly be flagged for investigation.
- Revenue snapshot with measurement confidence
- Content revenue funnel with stage-by-stage conversion rates
- Revenue sensitivity under equal improvement
- Stage requiring investigation, only where defensible
- Optional simulator for your own improvement assumptions
20-Minute Content Revenue Review
Want to know why this leak exists?
The calculator identifies the commercial gap. I can examine the content, conversion paths and measurement behind it.
Run the calculator above to attach your revenue-leak results to this request.
How it works
A diagnostic, not a lead magnet calculator.
- 01
Map the full path
Six inputs reconstruct the whole route from content traffic to signed contract — not traffic in isolation, and not pipeline without its source.
- 02
Compare each step
Every conversion step is measured against B2B benchmarks, so the gap is relative rather than a vanity number pulled out of context.
- 03
Isolate one leak
The stage with the widest benchmark gap is the constraint. Fixing anything else first moves numbers without moving revenue.
- 04
Price the fix
The model quantifies the annual revenue held inside that single stage, then names the narrative move that releases it.
About Issac
The strategist behind the tool
I’m Issac Thomas, a content and narrative strategist with nine years of experience across SaaS, fintech and enterprise technology.
I built this tool because content is frequently reported through impressions, traffic and engagement while its relationship with pipeline and revenue remains unclear. My work focuses on building the systems that connect narrative, distribution, buyer action and measurable business outcomes.
Azentio LinkedIn Growth
Generated 3.4 million impressions, achieved an 8.6% engagement rate and helped grow the community to more than 92,000 followers.
Employee Advocacy
Built the company’s first employee advocacy programme, onboarding 60 employees and increasing content reach fourfold.
Enterprise Content
Created product-led and educational content across SaaS, fintech and customer-experience categories, including 50+ blogs, 15+ product pages and 100+ glossary assets.